The Spanish costume jewellery and accessories brand was created in 1996 by a group of designers looking to move away from the traditional in favour of something new and original. The name (One of 50) comes from the idea of founder Concha Daz del Ro to produce just 50 numbered units of each piece of jewellery, making the product special and exclusive. In 1999, oncha Daz del Ro brought in Jos Azulay to run the company, who today is both chairman and owner of the brand, and has carved out a niche for this quirky jewellery.